Journey API

A high-level introduction to the iMBRACE Developer Portal—what it is, who it’s for, and what you can do with it.

1. What is the Developer Portal?

The iMBRACE Developer Portal is a self-service platform that enables developers—internal or external—to build, manage, and publish custom applications within the iMBRACE ecosystem.

It provides a streamlined environment to:

Create and manage app integrations (called Journeys)
Register and preview your hosted UI
Visually connect with workflows
Test directly in the dashboard
Publish to a centralized Marketplace

2. Who is it for?

Product developers building internal tools
Partners creating integrations with iMBRACE features
Agencies or third parties customizing customer journeys

Whether you’re enhancing onboarding flows, launching campaign tools, or embedding AI assistants, the Dev Portal gives you the tools to do it efficiently.

3. What can you build?

With the Developer Portal, you can create:

Messaging integrations (e.g., WhatsApp, email)
Marketing tools (e.g., Facebook Ads manager)
AI-powered assistants
Workflow-powered UI experiences

Apps are powered by a visual workflow engine, with embedded UI previews and Dev Test environments for validation.

4. Key Benefits

🛠️ No-code / low-code creation for workflows
🧪 Seamless testing with iframe previews
🚀 Fast app submission and publishing
🔄 Full lifecycle management from draft to Marketplace

5. High-Level Flow

Sign in → My Apps → Create App → Link UI → Test → Publish

Everything happens in one unified place—no jumping between tools.

📘 To get started, sign in to the Developer Portal and click Create New App from the My Apps dashboard.

📖 Onboarding Guide

New to iMBRACE? Our comprehensive onboarding guide will help you get started quickly:

→ View Complete Onboarding Guide

The guide covers everything from setting up your organization to connecting channels, creating workflows, and managing data boards. For the most detailed instructions, visit our official GitBook documentation.